SO WHAT IS THIS LEEP THING?
LEEP stands for Lewis Event, Editorial and Promotional Calendar. The LEEP is a calendar in book or application form categorizing and sourcing thousands of promotional dates, holidays and events throughout the year in one easy to use, quickly referenced location. The LEEP is created by Laura Dawn Lewis, a former advertising sales and marketing executive and later journalist and editor. She designed the LEEP specifically to meet the needs of Marketing, Public Relations, Advertising, Promotions and Media professionals on both sides of the editorial divide. The LEEP is indespensible for Marketers and a treasure trove of topics and features for bloggers and journalists.
SAVE TIME USING THE LEEP
How long did it take you to do last year's editorial or advertising calendar? I know when I used to do these for clients it was a several days process. A lot of research, verifying and finding events and promotions. Not to mention coming up with story ideas to pitch 4 months out to magazines and 2 months out to television and radio.
That is not going to be a problem for you anymore.
Now you can do a full year's editorial calendar or advertising campaign in less than an hour for one product or feature subject and a few hours for several. You can find your events quickly in The LEEP. Technology market? Look under the technology category for the 45 tech focused holidays, events and promotions for 2013. What about the Healthcare industry? There are over 500 healthcare industry events in 2013. Food? Go crazy in this category with well over 500 food related events.
BOTTOM LINE...LEEP SAVES YOU TIME by providing a comprehensive view of the year ahead in opportunities. Opportunities to drive more traffic to your website by providing timely content tied to current events. Opportunities to target market your products, ideas and services with promotions that attract those most interested and likely to buy. Opportunities to land more clients through creative promotions, cross-promotions and public relations opportunities. The LEEP saves you time in research through source URLs, category listings and at-a-glance monthly views. Find what you're looking for fast. Your time is not wasted. Your ideas multiply.
MAKING MONEY WITH THE LEEP
If you're in editorial or a blogger, stories that capitalize on current events and trends draw traffic, increase shares and social media buzz. More people find you and read your work. If you're in marketing, use it to present dazzling ideas to prospective clients, capitalize on trends, choose the most advantageous time for product launches and stretch your budget via promoting when others are engaged in a PR push for which your product or service fulfills a need.
The LEEP is especially useful if you're in advertising sales and merchandising. Bring The LEEP with you to planning sessions with clients. Show them when various events are occuring throughout the year that compliment their goals, products and objectives. Use it to touch base with clients by letting them know about upcoming events in their industry category. Use this information to show them how to plan promotions around these dates. Highlight products that solve the problem illustrated in the date. This works whether your clients are B2B, B2C, institutional or non-profit. Does your client have a cause close to his or her heart? Look under the civil rights, health, safety and environmental categories to find opportunities to support your clients cause along with source URLs in the alphabetical section to facilitate contact.
BOTTOM LINE...The LEEP MAKES YOU MONEY by setting you apart from your competition in your clients eyes. If you're a business owner or in house marketing department, The LEEP helps you plan the best time of year to promote a product, service or cause by letting you know when that subject will be in demand. For Editorial, you'll always have multiple story ideas for any day of the year. No more writers block!
The LEEP IS MARKETING SMART.
WHAT'S YOUR TIME WORTH?
What is your ROI on opportunity lost? Draw one idea from the over 3,200 events in The LEEP, and the book has paid for itself. If you're serious about your business. If you're serious about growing and thriving in any market. If you're determined to be number one, you cannot afford to be without The LEEP.
You won't run out of ideas
with this book!
"This publication is great. It's easy to store (not bulky) and the price is fantastic. Of course, there is an almost never-ending list of special days that you can use to create newsworthy angles.
The pages are organized in a user-friendly format and the content is double indexed. There are even "notes" pages. You certainly won't run out of ideas with this book.
I'm a fan of any tool that will help me create tie-ins and story angles (and fit within my budget). I highly recommend it!"
Nancy Spencer (publicist), Canada
Features Over 3,200 Dates for 2013:
- Alphabetical listing of every event in the book with URLs.
- Chronological listing of every event in the book.
- Events by length in alphabetical order: Decade, Annual, Monthly, Weekly and Daily
- Events arranged visually on pre-printed calendars.
- 56 keyword and subject categories.
- PDF and your choice of Kindle, Apple, Sony, Palm or ePub versions with every purchase.
- Pre-printed printable Wall Calendar with every full LEEP purchase.
- 60-day money back guarantee.
from a Busy Mom
"This list of holidays, events and observances is the perfect tool for creating an editorial calendar. This book saved me so much time and is well worth the $10. I can't imagine creating an editorial calendar without it."
M. McGraw, Mother
Categories of events include holidays
and promotions for:
- China & Japan
- Civil Rights
- Family & Friends
- Finance & Investment
- Great Recession
- Major News Stories
- Mexico & Brazil
- Moon Phases
- Real Estate
- Safety & Security
- Sports & Fitness
- United Kingdom
- & More!
Your LEEP also includes:
- Anniversary dates for key events in 2011, 2012 (and past years) including each Arab uprising, key dates in the Occupy Movement, The Great Recession's major events and other relevant current events impacting us today.
- General holidays
- Historical holidays
- Religious holidays
- United Nations world events
- United States national events
- NGO Promotions
- National and regional non-profit promotions
- Events tied to the Military
- Romantic holidays and events
- Events and promotions for women, children, men and families and much more!
The LEEP Calendar pays for itself in its first use. This is one of the best investments you can make. LEEP Packages start at less than $10 and your satisfaction is guaranteed. If for any reason you're unhappy with your LEEP, return it within 60 days for a full refund.
Save Time. Make Money. Market Smart.
Choose your LEEP Package and download it today. Click Here